If you’re planning ahead and thinking about where you want to apply for a job after you graduate, or if you have developed the business and leadership skills to start your own business instead, DemographicsNow can help you get started.
DemographicsNow, one of the UDM Library’s subscription databases, contains information on over 23 million businesses as well as consumer and demographic information on millions of possible customers. Job seekers can quickly and easily get information on all of the businesses based on business type, size and location or within a certain driving distance. The information includes contact names, addresses and phone numbers, so that job seekers know where to send resumes and the database makes it easy to make custom maps showing where the different businesses are located.
Entrepreneurs can use the same tools to locate competitors and potential customers in different locations. Entrepreneurs can check to see how much each household in a region spent on a particular type of product or service during the last year, and they can even see how many similar businesses failed in the same region, giving them a heads up that a certain location might not support their business venture.
To get to DemographicsNow, go to the library homepage at http://research.udmercy.edu and click on the “Articles, Journals, + Databases” tab in the middle of the page.
Click on the letter “D” in the alphabet that appears, then click on the first link:
Click on the View Our Tutorials link for step-by-step videos that can help guide your job search or business plan.
As always, contact a librarian for more details or help.
Jill Spreitzer, Librarian